Rousing The Kop have spoken exclusively to finance expert Adam Williams for an insight into how much money Liverpool can expect to earn from the Premier League in the 2026/27 season.
The Reds kick off their campaign away to Newcastle United on August 23, aiming to bounce back from what was a dire year.
While Liverpool came up short on the pitch last term, FSG were able to boast a club-record high £703m revenue in the latest set of accounts. Now, Williams has predicted that at a minimum, the Merseyside outfit could be looking at netting around £150m from the Premier League in 26/27.
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Liverpool could earn around £210m by winning the Premier League in 26/27
However, when breaking down how much Liverpool may earn in the coming season, he was quick to mention that the league having to deal with Manchester City’s 115 charges could eat into the revenue that is distributed to clubs.
Williams explained: “Arsenal are going to get about £200m for winning the Premier League last season. I’d encourage people to read Chris Weatherspoon’s piece, breaking the figures down, which is excellent.
“That £200m windfall came through a combination of performance-related money and the flat fees that the Premier League pays out from its TV deals and the central commercial deals it has with the likes of EA Sports and Coca-Cola.
“In terms of TV money, that’s usually pretty straightforward to calculate. With most of the TV deals they do, the Premier League are usually happy to brief journalists with a figure for how much they are worth. So we can usually be pretty confident in predicting how much money the Premier League will distribute there. The one big variable is the launch of the Premier League’s new direct-to-consumer streaming service in Singapore – that could cause a big spike or dip in revenue, depending on how successful or otherwise it is.
“In terms of the central commercial deals, that’s harder to estimate because the contracts are very commercially sensitive and a lot of NDAs have been signed.
“Last season, the Premier League distributed an extra £300m or so compared to 2024/25. But that was predominantly because of the new domestic TV deal, so I don’t think we’ll see that kind of jump again in 2026/27.
“If I had to put a figure on how much the total commercial and broadcast revenue will rise in 2026/27, I’d put it around five per cent. So if Liverpool win the league, they’d get roughly £210m, depending on how many of their matches are televised and so on. But as an absolute minimum baseline, a worst of worst-case scenarios, they’d be aiming for £150m. That’s pretty extraordinary when you compare it to, say, Serie A, where the champion gets about £70m.
“The one thing that could affect the Premier League’s distributions is the Man City charges case. Every pound it spends there is one pound less in the wallets of its clubs. Legal expenses cost nearly £100m in the last two seasons. If 2026/27 is the year we get a decision and subsequent appeal to the City case, it could conceivably cost another £50-100m. To the tune of several millions, that would eat into the final amount Liverpool can expect to earn.”
When will a decision on Manchester City’s 115 charges be made?
The Sky Blues were initially charged in February 2023 and referred to an independent commission.
The charges related to: alleged failure to provide accurate financial information, including details for player and manager payments, from 2009/10 to 2017/18 seasons, alleged failure to comply with Uefa’s financial fair play rules from 2013/14 to 2017/18, and alleged breaches of the Premier League’s profitability and sustainability rules from 2015/16 to 2017/18.
But as Williams suggested, it is still not clear when a decision on Manchester City’s 115 charges will be made.
There are constant rumours, with some suggesting a decision could be made this summer. However, there is yet to be an official announcement from the Premier League or Man City.
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FSG could set another revenue record at Liverpool
Regardless of when City are charged, Liverpool are probably already on course for a big jump in revenue compared to 2024/25, which is their latest set of accounts.
The club posted their accounts earlier this year, breaking them down into the following categories:
- Media revenue increased by £60m to £264m
- Matchday revenue increased by £14m to £116m
- Commercial revenue increased by £15m to £323m
- Administrative costs increased by £57m to £657m
- Staff costs increased by £42m to £428m
- Overall revenue increased by £89m to £703m
- Profit after tax was £8m
Shortly after those figures were published, Sportico gave Liverpool a new record-high $5.74 billion valuation (around £4.25 billion).
But you must bear in mind that the £703m revenue was earned before the new domestic TV deal Williams mentioned, which netted the 20 Premier League clubs somewhere around £300m altogether across last season.
In turn, when 2025/26’s accounts come out (likely in March 2027), it would not be surprising to see the Reds boasting yet more record revenue.
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