The Liverpool Nike Deal has finally been announced and inevitably Kylian Mbappe has been thrown straight back into the mix. The Reds today announced the kit deal that has been described as the worst kept secret in football after the partnership had to be dragged through the courts in order for Liverpool to break from New Balance.
Nike will supply Liverpool’s kits from the 2020/21 season onwards. Whilst the Reds are guaranteed less money per year in comparison to their agreement with New Balance, there is a series of add ons in the contract which make the partnership with Nike much more lucrative for the Reds.
For instance, there are bonuses for winning the Premier League, reaching the Champions League final and for winning the Champions League. The Reds will also rake in a healthy 20% of every shirt sold, four times what they were receiving from New Balance.
This is clearly very exciting news for the club and we can expect the repercussions of the deal to help catapult the Reds towards the dynasty they have been building under Jürgen Klopp. Liverpool fans have been reacting to the Nike deal on Twitter.
One Kopite insisted that it is Nike that have hit the jackpot with this one – not the other way round.
First Liverpool kit as Premier League champions. Nike have hit the jackpot
— sabah (@Sabah07) January 7, 2020
Whilst one fan urged the club to use the deal as a springboard, pointing out that the increased royalties don’t mean a thing if we don’t give fans a reason to buy the shirts.
Excellent step in the right direction. But for this to be commercially viable we need to back it up with A1 grade, top tier, legit elite level signings. Otherwise the guaranteed money is less than what we were getting a decade ago! Some truly exciting times ahead #LFC #Nike https://t.co/q3NLUq0Ltv
— Tha Upstart (@ThaUpstart) January 7, 2020
Of course, there is one name on every fans lips when it comes to selling shirts.
✅ Nike Deal Done
✅ #Mbappe2020 Trending
— TheKop.com (@TheKop_com) January 7, 2020
This fan was more than happy to get his heart broken again, returning to the #Mbappe2020 hype.
We all know #Mbappe2020 is a meme so if you think that we would be excited with the idea of buying him next season just because Liverpool announced Nike is the new kit supplier then you are absolutely correct https://t.co/14w7xmQncU
— Faizal Rosly (@ijaicool) January 7, 2020
Mockups of the announcement picture were made.
— 🦋 (@ezad2403) January 7, 2020
Supporters were getting excited, egged on by SkySports.
— Beau🇲🇼🇿🇦🇲🇿 (@Ngenje10) January 7, 2020
And of course, King James was brought back into the conspiracy.
— Liverpool Red (@lfcredynwa) January 7, 2020