Photo by Robbie Jay Barratt - AMA/Getty Images

Our view: Liverpool Nike Deal - three things to expect

The day has finally arrived. The Liverpool Nike Deal has been announced, confirmed, whatever you want to call it. The long, drawn out saga has come to a close as the club have released a statement outlining that from next season The Reds will be ditching New Balance for Nike. We take a look at three things to expect from the Liverpool Nike Deal:

The Liverpool Nike Deal has been announced, we take a look at three things this could mean. (Photo by David S. Bustamante/Soccrates/Getty Images)

Marquee signing

Nike will want to get their money’s worth out of the deal. There have also been suggestions that the Reds will be getting up to 20% of every shirt sold. When you combine these two thoughts, a marquee signing seems inevitable. We can expect the Reds to go after a Nike athlete to launch the new kit, perhaps Jadon Sancho?


Nike are allegedly going to push the new Reds kit via an influencer based marketing campaign. We can expect the sportswear giants to be kitting out the rich and famous in the famous red strip in the next year. In the courtroom battle to end the deal with New Balance, we heard Nike have promised to promote the club kit with “not less than three non-football global superstar athletes and influencers of the calibre of LeBron James, Serena Williams, Drake”.

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The Fashionable Reds

Scousers have long led the way in matchday fashion – we were the first to bring casual sportswear into the country and spearheaded the wearing of jeans to the game. Nike have been one of the major forces behind making sportswear into a fashion staple in recent decades. We can expect the Oregon based manufacturers to knock up some irresistible tracksuits and, with the endorsement of Drake, the Liverpool top will likely be bought by many as a fashion item rather than a footballing one.

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