Liverpool have been incredibly successful on the pitch this season. The Reds have played themselves into an eight point lead at the top of the Premier League table and are poised to qualify for the knockout rounds of the Champions League. Despite our on field exploits, there has been one off the pitch story that has refused to subside: the Liverpool Nike deal. This megabucks kit contract will be great for the club going forward but in the immediate future it could prove a hinderance.
The Reds may be winning games week in, week out but they are undeniably stretched for cover in key areas. Our midweek draw with Napoli showed that we are toothless without Trent Alexander-Arnold, we have no sufficient cover for Fabinho and we need a plan B up top.
Jamie Carragher has urged the Reds to buy in January. However, the Liverpool Nike deal could make any winter additions an unlikely prospect.
With the Oregon based sportswear giants set to pour enormous amounts of money into the club through the kit deal, there have been suggestions that they may part fund key signings if they are Nike athletes.
However, there is an important consideration – our kit for this season is still supplied by New Balance. It would not be out of the realms of possibility for the club to delay any signings in order for them to arrive when Nike can reap the benefits. If we were to make a marquee signing midseason then New Balance would be the ones taking pay day.
It is doubtful that the commercial bosses at Anfield would want to upset their new partners, or risk missing out on them part funding an arrival, by buying in January. Also, given the ill feeling between Liverpool and New Balance, we would be reluctant to give them the boost of a marquee signing.