Liverpool have gone from rags to riches under FSG. The American owners have completely turned the club around financially. Always looking to appoint the best man for the job; Liverpool are reportedly eyeing Ajax commercial director Menno Geelen.
FSG financial turnaround
When FSG bought Liverpool the club was on the brink of administration.
The Hicks & Gillett era threatened to devastate the club with fans protesting the owners regularly.
Under John Henry’s ownership the club has gone from rags to riches.
The company has posted record profits and thanks to a top to bottom restructuring, Liverpool have been crowned English, European and world champions.
Sensible financial dealings have been at the core of the club’s revival, hence why rumblings of a new appointment are important.
Liverpool want Menno Geelen
Liverpool recently promoted Billy Hogan from chief commercial officer to CEO.
According to reports in the Netherlands, Liverpool want Menno Geelen to take over the CCO role.
The Dutchman has enjoyed great success with Ajax (he was named sales professional of the year in 2017) and a number of English clubs are monitoring him.
Sports marketer Chris Woerts discussed the CCO’s situation, Voetbal Primeur quote him as saying:
“Menno is one of the most talented commercial directors in the Netherlands.
“He is now in demand by Super League clubs, especially the English clubs.
“Also because he is a good connector. He has done a lot commercially but also provides a platform for the fans. That is now recognised in England.
“Manchester United, Liverpool and Arsenal could be possible. He’s a great talent that is being attracted.”
What RTK has to say
Liverpool bring in Menno Geelen would be a clever move.
Ajax are going from strength to strength on the pitch and that success comes from movements in the board rooms.
Without a strong commercial operation the club can’t finance the recruitment network, the training facilities, the salaries for top players and staff members.
Fingers crossed we bag him ahead of our rivals.