The Reds are on the up. Liverpool have signed a potentially record breaking kit deal with Nike, the team are top of the league by an incredible 14 points and they are favourites to beat Atletico Madrid in the Champions League first knockout round. There is one table they haven’t come out on top of though, the Deloitte Football Money League. Despite this, Liverpool fans should be excited by PSG posting record revenue.
The Liverpool Nike deal promises to be one of the landmark moments of our transformation under FSG and Jürgen Klopp. Whilst the agreement guarantees us less money per annum than the incumbent arrangement with New Balance, our royalties have been raised to 20% and there are rich bonuses on offer. Furthermore, there is the enticing prospect of Nike’s global reach and star power.
PSG have also partnered with Nike and in recent seasons have seen their profile raised by the sportswear giants’ best-in-class marketing team. A collaboration between the Parisian club and the Jordan brand saw the club appeal to a whole new demographic.
Last November PSG posted club record profits. This week saw the French side beat Liverpool and Manchester City in the Deloitte Football Money League. The Reds were seventh with $604.7m, City were sixth with $610.6m whilst PSG were fifth with $635.9m.
Liverpool fans should be excited by PSG posting these numbers because it is undoubtedly a sign of what’s in store for the Reds when the Nike deal kicks in.
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If Jürgen Klopp retains the Champions League and wins the Premier League, shirt sales worldwide will sky rocket and we will see the club shoot up the revenue table. With Michael Edwards and co spending their money wisely in recent seasons, this money won’t cause us to overstretch ourselves, we will be sustainable in the long term. These are the early days of a dynasty on and off the pitch.