New report puts Liverpool top and explains huge transfer fees
Photo by Allsport UK//Getty Images

New report puts Liverpool top and explains huge transfer fees

According to a paper published by SwissRamble, Liverpool earned the most TV revenue in European football last season.

The Anfield club topped the table with £152m, ahead of Man City’s £151m. In fact there were only two sides in the top 20 from outside the Premier League – Barcelona in 7th and Real Madrid in 10th.

By winning the Champions League, Liverpool’s TV money went through the roof (Photo by Michael Regan/Getty Images)

The report will come as no surprise to Liverpool fans. Liverpool are consistently the most televised team in the Premier League, with more Reds games shown than any other club. This is obviously down to an unrivalled fan base but also the fact that, in recent years, Jürgen Klopp has had Liverpool competing at the top again.

Further to domestic matches, the Reds also had their run to a Champions League win, picking up a staggering amount of TV revenue along the way.

SwissRamble’s charting of football’s highest TV earners serves answers a question that Premier League fans have been asking themselves: why is the transfer market going crazy? The truth is, it isn’t going that crazy outside of England – Premier League clubs are just living in a bit of a bubble.

The Premier League is the fourth most expensive sports league in the world to televise. Foreign teams are exploiting the Prem’s vast wealth, making English clubs pay a premium – the Telegraph reported that (according to CIES) Chelsea overpaid for Kepa Arrizabalaga by £40m. It seems Liverpool are the only team not being suckered in by it – underpaying for Fabinho by £22m. Liverpool’s TV money is being spent wisely.

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