'A lot of interest': FSG partner delivers first update on Liverpool sale process
Photo by Jim Davis/The Boston Globe via Getty Images

'A lot of interest': FSG partner delivers first update on Liverpool sale process

FSG partner Sam Kennedy shares an update on the Liverpool sale process. The Reds are on the market and taking offers.

Sam Kennedy, an FSG partner and CEO of the Boston Red Sox, discussed the Liverpool sale process this week. Reports emerged last week that the owners were inviting investment in the Reds. In fact, they’ve instructed banks to seek it out.

While there’s no admittance that Liverpool could be entirely sold, minority investment seems inevitable. Maybe even more than that.

We won’t know the final outcome for some time, of course, but Kennedy did tell the Boston Globe how things are going. All seems positive for now.

“There has been a lot of interest from numerous potential partners considering investment into the club,” says Kennedy. “It is early days in terms of exploring possibilities for possible investment into Liverpool.”

Kennedy then went on to explain some of the thinking behind FSG’s move.

“Great companies grow by adding value to their business,” he said. “One way to increase that value from time to time is to sell assets or add investors.

“Does that mean FSG is going to sell Liverpool? I do not know.

“It’s John Henry’s, Tom Werner’s and Mike Gordon’s job to responsibly run Fenway Sports Group and they felt this was an ideal time to explore possible opportunities for investment into the club.”

Liverpool sale update

So the news here is that things are moving as hoped, really. There was no chance that any kind of offer would have moved forward by now, after all.

Photo by Billie Weiss/Boston Red Sox/Getty Images

FSG seek investment, though, and they could end up with their pick of parties. That’s what we’re getting from this, if there really has been ‘a lot of interest’ already. Now the big matter is exactly what kind of investment those parties are interested in.

An entire sale is still merely an option, after all. It’ll be up to FSG to figure out what they want – and what’s best for Liverpool.

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