FSG will continue to invest in the Liverpool squad as they prepare to put the club up for sale.
That’s the view of Tim Keech, founder of football consultancy group MRKT Insights. Speaking to The Athletic, Keech predicted that the Liverpool owners will continue to back Jurgen Klopp in the transfer market while they’re in charge at Anfield.
“This process could take a year or even longer. In the meantime, I don’t see it stopping FSG from spending money on the squad. The nature of that group is that they’re calm and rational. I think they’ll keep doing what they’ve been doing in terms of putting revenues back in,” he explained.
“Any potential owner would get their own advice about the squad and what needs to be done in the next few years, and that would shape their valuation of the club accordingly. What are they set to inherit?
“If you stop buying players now that’s not a positive for future investors, especially when you consider that Champions League football can be worth up to £100million. Similarly, if you go out and spend lots of money on someone who isn’t going to contribute, that would be a negative.
“There are a lot of valuable assets in that Liverpool squad because in recent years they have made so many value for money transfers.”
Whatever the reason, Liverpool need to spend
This is good news for anyone worrying that FSG are simply going to pull the plug on any potential investment.
It stands to reason that as they search for a buyer, they make the club as attractive as possible.
Sure, Liverpool should already be an alluring proposition for potential owners. FSG have led them to serious progression on and off the field.
But for that to continue, they can’t stand still. This season, we’ve already seen what a lack of investment in the transfer market can lead to.
The Premier League is now more competitive than ever, and the Reds can’t afford to stagnate.
If FSG are serious about selling, then failure to qualify for the Champions League next season may be something they can’t compromise on.
As a result, it’s imperative that they do everything possible to get some quality through the door in January.
If they can’t, then there’s a real risk that Liverpool miss out on the top four this season. Perhaps it may ultimately be for the ‘wrong’ reasons, but whatever the decision is based upon, the result has to be the same. Klopp needs backing in January, and even more so in the summer.