This summer Liverpool fans are expecting, if not hoping, for fireworks. Last season was dreadful and it’s time for serious investment in the squad as a result. Our bitter rivals have just snapped up a long term target of ours. The reason Liverpool didn’t sign Jadon Sancho ahead of Manchester United is pretty frustrating.
Jadon Sancho to Manchester United
After two summers of negotiations Jadon Sancho is finally joining Manchester United.
The England winger will head to Old Trafford in a £73m deal.
He is expected to net a sky high wage packet for the move.
United have finally secured the deal after missing Borussia Dortmund’s deadline last summer.
Liverpool interest in Jadon Sancho
Just about every top club in Europe wanted the lad, there’s no secret about that.
The Athletic recently reported that Liverpool were still interested in Jadon Sancho.
However, the Reds didn’t follow up on their reported interest.
When you see the financials involved in the deal it’s easy to understand why.
However, why the financials in the deal were such a problem is an incredibly frustrating thing to get into.
Why Liverpool didn’t sign Sancho
Of course, this is just our analysis of the situation but it seems a hard one to deny. Of course, jealousy is also playing its part.
Liverpool didn’t sign Jadon Sancho because of plain old bad luck.
Before the pandemic the club posted record profits and agreed a record breaking kit deal with Nike.
The Reds won the Premier League a year after winning the Champions League.
We were in our strongest financial position in our modern day history and had a meagre net spend during the Jürgen Klopp reign.
In May well connected Liverpool journalist Melissa Reddy told Sport1:
“Liverpool acted cautiously in the transfer market to create reserves should a generational talent or a real difference maker be available at the right time for the right price.”
Losses sustained due to the pandemic wiped out these financial reserves.
To make matters worse the Reds’ chances at securing a windfall through retaining the Premier League title and going far in the Champions League were dashed by an injury crisis.
Plain old bad luck.
First a pandemic wipes out the financial reserves we had built up for a signing like Jadon Sancho and then an injury crisis stops the club from raking in prize money and television revenue.
After years of financial responsibility from FSG, all working towards putting us into the position we were in, it’s all been wiped out. Like a footballing version of snakes and ladders.
It’s time to start again.