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Liverpool must change player sales strategy to fund lucrative spending

Liverpool will have to change their thinking on player sales this summer. It’s the only way to generate income for a lucrative transfer window.

The financial implications of no fans in stadiums will create a strange summer. It’s one Liverpool can take advantage of, though.

The Reds, after all, won’t be hit quite as hard. They’re hit hard, certainly, but their commercial and Champions League income makes things easier.

Look at Borussia Dortmund, for instance. The BBC say things are bad enough that they’re selling Jadon Sancho at a discount price.

They’re actively trying to sell an elite player at a low price. They won’t be the only ones.

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Liverpool could well find quite a few players like that available to them this summer – and they’ll need to fund moves. The best way to do that is selling unwanted players.

But there’s the catch-22. These selling clubs are the same ones who would usually buy Liverpool’s squad players. This time, they won’t have the money to meet the Reds’ demands.

That was the case last summer, too. The Athletic claims Burnley offered £12.5m for Harry Wilson but Liverpool said no. They wanted £15m.

Well, that strategy has to change this time around. Liverpool must sell in quantity, not quality. Aim to find as many suitors as possible for unwanted players and generate cash that way.

Reports suggest they want around £45m for certain players. That would be a good start.

But with some first-team players not pulling their weight, we imagine you can bump up that figure. The Athletic’s James Pearce, for instance, feels Divock Origi and Alex Oxlade-Chamberlain could leave.

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Maybe Liverpool won’t get all the money they’d usually want for the duo but they’d get something. Add that to the pile.

If Liverpool sell enough players at halfway decent prices, they can fund a very lucrative summer. The opportunities should be there to sign some stars – they can’t afford to miss out.

No more haggling over £2.5m this time, then. Liverpool must utilise player sales differently.

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