Liverpool have been quiet in the transfer market this summer. The Reds were tipped to spend big after winning the Premier League and signing a record breaking kit deal with Nike. However, the impact of the global health crisis has curtailed the club’s plans. James Pearce has said Liverpool have lost in excess of £100m due to the pandemic.
Heading into the summer transfer window the club were expected to sign Timo Werner.
The Reds were also linked with moves for superstar names, the most recent of which being Thiago Alcantara.
However, Jürgen Klopp has only brought in Kostas Tsimikas and even then he had to sell Dejan Lovren first.
The reasoning for this reluctance in the market has been explained as the financial losses and uncertainty as a result of the COVID-19 pandemic.
James Pearce reveals losses
Speaking on The Red Agenda podcast, respected Kop journalist James Pearce revealed Liverpool have lost ‘in excess of £100m’ as a result of the pandemic, saying:
‘That’s the scale of the issue for Liverpool. There’s the rebate to the TV companies, there’s th emassive hit taken commercially and sponsorship.
“Clearly the biggest issue for the club is the fact that they haven’t had a single penny in matchday revenue since the middle of March…annual matchday revenue is about £84-85m.”
“No wonder Billy Hogan talked about how getting fans back into Anfield is his absolute priority.”
What RTK has to say
Fingers crossed that the fans moaning about no signings pay attention to these figures.
We aren’t Chelsea, we aren’t Man City. We can’t afford to chuck away tens of millions when we’ve already lost tens of millions.
These figures are no small thing, over £100m in revenue lost means that the club aren’t afford to risk huge amounts on new signings.
Fingers crossed next summer the situation will have recovered and we will be able to be braver and more assertive in the market.