Liverpool have become the team to beat in recent seasons, crushing all before them on their way to the Champions League, Premier League and Club World Cup titles. The club hasn’t just been successful on the pitch, it has also been posting record profits and making massive commercial moves such as the record breaking kit deal recently signed with Nike. The first Nike strip has been launched in the last week, LeBron James being pictured in the Liverpool kit is great news for the club.
Record breaking kit deal
This January Liverpool signed a record breaking kit deal with sportswear giants Nike.
The deal took some months to complete with New Balance dragging the club through the courts in a desperate attempt to hang on to their manufacturing rights.
Eventually the club announced the partnership with Nike with the Liverpool ECHO reporting that the deal could be worth up to £80m per year thanks to the 20% royalties offered by the Oregon based firm.
This week LeBron James was pictured in the Liverpool kit when arriving for an LA Lakers game.
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The global superstar is a minority shareholder in the club so it is only natural to see him involved in promoting the new jersey but his photo op is also an indication of what is to come.
When fighting for the deal in court Nike asserted that they would promote the kit with influencers such as Drake and Serena Williams.
Picture worth a thousand kits
Celebrities such as LeBron James, Drake and Serena Williams being pictured in the Liverpool kit is a massive boost for the club.
These photos aren’t just an ego boost for fans, they stand to make the club a lot of money. Given the royalties Liverpool will earn from each shirt sold the club stand to benefit from these paparazzi pictures.
North American icons being snapped in the Liverpool top will encourage consumers that have little knowledge of the Premier League to invest in a Liverpool top.
Scousers have been trendsetters for some time now, we can’t pretend to be surprised when rooftop bars in LA become full of the famous liverbird.