Jürgen Klopp has built one of Liverpool’s best ever sides. The Reds have amassed a phenomenal 196 points in the past two seasons. Success on the pitch has been matched by successes off the pitch with the club posting record profits and signing a megabucks kit deal with Nike – the stage was set for Liverpool to build a dynasty. Unfortunately for the Reds the impact of the global health crisis could see the club fall behind, if only for a season.
A summer that could have been
In January the Reds were flying high at the top of the Premier League and the club had just announced their record breaking kit deal with Nike.
Kopites were drunk on optimism. We were about to win the league and with the financial backing of the Nike deal we were set to dominate for years to come.
Timo Werner was all but a done deal, fans were debating whether we needed Jadon Sancho or Kai Havertz – hey, why not both?
This was rumoured to be the summer when the Reds made a statement, when they splashed out on a couple of big signings to cement their dynasty for the years to come.
The global health crisis forced an end to football for some time and it is still not clear when fans will be allowed to return to stadiums.
The health crisis has causes unprecedented financial losses, not least due to a lack of matchday revenue being generated.
These losses have led the club to rethinking their summer transfer plans, Klopp recently told a press conference (via Evening Standard):
“This is a difficult year for all football clubs in the world and I don’t think it’s a time where we talk about transfers like the rest around us did not happen.
“It’s just not possible, at least not for us. We cannot do it like this, other clubs maybe can, but this club is [run] in a specific way.”
Risk of standing still
Whilst Liverpool face up to the hard financial realities of the pandemic other clubs are preparing to spend big in order to catch up.
Manchester United are, according to Sky Sports, closing in on the £108m signing of Jadon Sancho. Chelsea have splashed out on Hakim Ziyech and Timo Werner and are reportedly chasing the signature of Kai Havertz. Manchester City are on the bring of bagging Ferran Torres and Nathan Ake.
The Reds cannot afford to spend as big as their rivals due to the losses sustained in recent months and the uncertainty of matchday revenue in the future. This could see teams that are meant to be light years behind us catching up with us in a matter of months.
Trust the process
Even though other sides are spending eye watering amounts of money despite having their finances rocked by COVID, we can trust Jürgen to get the Reds over the line.
After amassing 97 points in the league in 2018/19 and still not lifting the title, who would have thought that Liverpool would win it with 99 points the season after, even though they didn’t buy in the summer?
If the club feel they don’t have to spend big they we need to trust them. Klopp has worked miracles at Anfield before, we need to hope he can work another one.