Liverpool supporters are planning a mass protest against their owners, FSG this weekend. Well backed supporters group Spirit of Shankly have called for Liverpool fans to support local merchants with an ‘Independent’s Day’ this Saturday as Newcastle visit Anfield.
The move by FSG has sparked much vitriol among Liverpool fans. The general consensus being that just because you have won us a European Cup doesn’t mean you can buy our soul. An LFC spokeswoman told the Echo that they “are applying to register ‘Liverpool’ as a trademark but only in the context of football products and services”.
The logic behind the move being that all merchandise related to the club should help fund future transfers, stadium developments and other costs associated with running a football club.
However, the move would have a much more encompassing impact with a number of local amateur and junior sides featuring their city’s name. This Twitter thread by Lucy Rimmer gives a more exhaustive account of the far reaching implications of the trademark.
Spirit of Shankly have called on fans to support local traders by not wearing official merchandise to the match on Saturday. The movement is geared up to highlight the importance of independent traders to Liverpool’s fan culture. For decades their creativity has become integral to what it means to be a Kopite, their banners, badges and scarves are synonymous with the Liverpool fanbase. To lose these precious contributions to who we are would be a tragedy.