The next 30 days are vital for FSG’s future at Liverpool

Hertha BSC v FC Liverpool - Preseason Friendly
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Dave Davis believes the next 30 days are critical for Fenway Sports Group’s reign as owners of Liverpool Football Club.

Come the 3rd September and the transfer window slamming shut, Twitter will descend into a frenzy. Judgements will be made, players and staff heralded or ridiculed and the words success or failure will be uttered.

Make no mistake about it, this may wełl be the most crucial month in FSG’s tenure as far as most Reds are concerned. There are multiple issues to sort and how each one is handled will be crucial.

Philippe Coutinho’s future with Liverpool

Rumours are gathering pace that the Brazilian magician has made Liverpool aware of his desire to move to Barcelona.

That may well be the case, but Jurgen Klopp simply can’t afford to let his best player leave. If we are to taste success this season, Coutinho will be crucial.

FSG may well be faced with temptation if £100 million+ falls into their laps, but a club that’s struggling to attract top names can’t afford to let one they have go.

With little to no time to find a replacement anyhow and with echoes of the Suarez situation, this would be football suicide. If FSG did sanction this one, Liverpool can forget about joining the top table again.

Virgil van Dijk still hasn’t signed for Liverpool

With the embarrassment of the Keïta situation still lingering, the club appeared to have all their eggs in one basket. Apologies and Blackpool aside, this is what remains of Liverpool’s name as a serious club to negotiate with at stake.

If Van Dijk doesn’t make the move, whether it be due to Southampton’s refusal to deal with us or any other factor you care to mention, the club will look even weaker.

An alternative move such as Koulibaly could actually help fans forget the saga in the long run as Sadio Mané and Mohammed Salah have proved with Götze and Brandt. No 6ft 4in Dutch incoming or alternative will see a Twitter meltdown. Which may well be understandable.

The new men in power

The names Michael Edwards and Peter Moore are now well known to Reds everywhere. Edwards is in charge of negotiating Liverpool’s transfers and had a positive start to the summer with Salah and Edwards.

The praise that followed has turned to derision over the last month as the Keïta and VVD sagas continue to drag. New to the role, it was always going to be defined as success or failure by fans based on where we come the window’s close. If it’s the latter, questions will naturally be asked about a rapid promotion.

Moore is obviously a very successful businessman but as history proves, that doesn’t always translate to football success. Some fans have been pleased with his media and fan friendly approach, whilst others have questioned how the CEO of Liverpool Football Club should spend his time.

Ian Ayre was derided for his five minutes with a Harley. Moore has been quick to reiterate that he doesn’t have a say in transfers. However, if targets aren’t landed and the start to the season isn’t what some hope for, he may have given his critics a stick to beat him with.

Jürgen Klopp might have questions for FSG

It’s been a while since Liverpool had a world class manager at the helm before Jurgen Klopp’s arrival. It would be fascinating to get a penny for his thoughts right now.

How would he feel if FSG were to sanction the Coutinho move? What would happen if Virgil Van Dijk can’t be signed? Do you genuinely feel you have the strength in depth to compete on all fronts this summer?

There’s no suggestion at all that the former Dortmund manager is unhappy in any way, but this month may well have an impact on his long-term future at the club. If the answer ends up being negative to all of the above, Klopp’s relationship with FSG could be an interesting one.

3rd September. The day the transfer window slams shut. There’s a lot to be decided between now and then. What does happen may well play a part in how all fans view the owners.


  1. This is a testing time for our club and it’s supporters. I have so many questions that I could spend half of my day writing them all down. I want too meet someone face to face and ask the questions that thousands need to know. Of course that is unlikely to happen based on many of my previous posts. Take our suppot week in week out, but don’t listen to our genuine concerns.

  2. It’s what happens with Coutinho that will be the litmus test. Transfers is can collapse for a variety of reasons, mostly beyond the control of the buying club, however sales are at the complete discretion of the selling club. If FSG sell Coutinho they will have shown a lack of ambition, greed but most importantly total disregard for the manager. He has consistently told us the that the Club had assured him that Coutinho won’t be sold. If Coutinho is sold Klopp will be humiliated and that is simply unacceptable. FSG will face a backlash unseen since the campaign to remove the last lying Yanks. Let’s hope this will not come to pass.

  3. bit worrying listen to Klopp say on a few occasions now that having players back is like having new signings, the signs aren’t good tbh,have we turned into Everton? that’s what Moyes used to always say meaning they have no money to spend/we’re making no more signings. If Couts leaves and no more signings we could have another protest on our hands, sort it out FSG!

  4. Quite simply we have to do what Leipzig did with Keita. If we sell Coutinho, even for £133m we will not only weaken the team but we kill the momentum and upward trajectory of the team.

    From the players perspective, I really worry for Coutinho, if goes to Barca, he’s a really nice kid, you can see in his behaviour and humility. He could get savaged at Barca. The club will expect nothing but relentless success and he could simply be used as a pawn in the political games that are played there, if he stutters, even occasionally, he’ll get hammered. He has all the love and patience of the Anfield supporters, really hope he makes the right decision for him and his family.

  5. It seems our Lfc is now transforming into feeders team. Klopp should resign rather than allowing Coutinho leave at this point in time. This among other things is b/c of the task ahead. One can’t imagine after qualifying 4 UCL that eluded us all the yrs u’re now talking about selling ur best player for any amount; ridiculous; disgusting; shameful; joke. If Virgil & Keita appeared elusive there could be no excuse but understood, not the sale of Phil. Lfc is now heading towards the way of Nott. Forest with 2 European titles. To avoid this catastrophy FSG must embark on good buz to fortify the team & defer Coutinho sale till maybe next 2 season. There’s no replacement any where but if there’s Barca can as well go there & do their business

  6. FSG were never going to spend the money which they led everyone to believe , Complete balls up VVD, New they were never going to get Kieta but kept delaying , Was never going to try to get Mbappe more wishful thinking , They spent £40m-£50.00 and get more than treble back for there pockets to pay for the stands , They must think we are so blind and stupid .When did they ever spend more than what they sold on players, If you cannot see what this lot is up to god help us , That’s why they got Klopp in Young unknown players low wages , Make a team up and keep us waiting another 5-10 years thanks FSG


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