Why Has Liverpool's Sponsorship Deal With Bet Victor Received A Backlash From Fans?

Alex Rogers discusses why Liverpool’s sponsorship deal with Bet Victor has received such a bed response from fans. 

Recently, Liverpool signed a three year sponsorship deal with Bet Victor and the response of many Liverpool fans was negative to say the least.

But why are many fans disappointed with this piece of business? Maybe it’s because they wanted a higher class of sponsorship? It’s easy to see, even to a none football fan, that Bet Victor isn’t a huge company that could bring a huge amount of money to the club like other club’s sponsorships can.

With other premier league teams with huge sponsorship deals, like Manchester United and Chevrolet, Manchester City and Etihad, Arsenal and Fly Emirates, Even Chelsea and Yokohoma tyres, these are all huge deals that will bring their respective clubs ridiculous amounts of money.

It just seems Bet Victor doesn’t fit in with these companies, who are all juggernauts in their respective fields of industry, I should point out. Many fans just don’t think that Bet Victor can live up to the money side of things unlike Yokohoma tyres can with their shirt sponsorship with Chelsea costing them £200 million. Two Hundred Million Pounds! That’s a crazy amount of money! And that’s not even the biggest deal, with Etihad in a deal with Man City worth £400 million!

Bet Victor also isn’t one of the biggest companies in the gambling industry either. Maybe if we got a deal with William Hill or Paddy Power, for example, a lot of people wouldn’t be unhappy with the deal? Bet Victor are a pretty average company when it comes to gambling – definitely not one of the biggest.

But maybe people’s discontent with the deal is a lot simpler than I’m making it out to be? Maybe it’s as simple as people not liking the Bet Victor training kits and what they look like.

Let’s be honest with ourselves here, the majority of fans couldn’t really care too much on complicated business dealings a club makes that doesn’t involve a player being bought or sold. It’s highly likely many fans just don’t like the way the kit looks with the Bet Victor logo sprawled all over the front of the kit.

At the end of the day, the sponsorship isn’t a bad thing at all. If it’s bringing money to the club I’m happy. And let’s not forget that Bet Victor isn’t our main sponsor, with the likes of New Balance and Standard Chartered also in deals with us. Also with the new stand being built with the rights to it being sold for £100 million, perhaps more. People needn’t worry on the money sides of things. If the kit looks decent and we get money, the average fan should be happy.

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