According to reports from The Times, Liverpool will receive a record sum of around £175 million in prize money and TV earnings following their 2019/20 Premier League title win.
Last season, then runners-up Liverpool and champions Manchester City both received just over £150 million, and are in line to see an increase of between 12 and 15 per cent.
The nine-figure sum is testament to the shrewd recruitment and meticulous analytical work that goes on behind closed doors to ensure Liverpool’s squad is adequately befitting of champions.
Such gargantuan amounts of cash influx would typically call for the need to sufficiently spend on further resources in an attempt to ensure that money projection remains high.
However, this isn’t the Liverpool way and the latest figures do not warrant the club to abandon previous successful models and suddenly spend outside the clubs’ means.
Indeed this is presumptuous to claim considering the Reds have just received a figure close to £200 million yet if the system isn’t broke then why fix it?
Liverpool have ensured plausibility and cost have remained the big determining factors when sanctioning moves over the past suggesting big-money arrivals shouldn’t be expected in wake of the club’s record sum of prize money.
Surgical work has been implemented to ensure funds have continued to inflate following the club’s ever-increasing on-pitch success and ballooning commercial gains over the years which have ensured a net spend of just £74.5m has been implemented since Jurgen Klopp’s appointment in 2015.
Liverpool have navigated their way too such unprecedented success by being sensible which would argue that the more cash-flow continues to increase the more responsible the club will, therefore, have to become.
After all, the club have showcased they themselves can spend astronomical figures when all determining factors are met.
Take sporting director Michael Edwards’ approach when landing both Virgil van Dijk and Alisson – players who were seen as “transformers” and who were both committed to an all-in approach to take the club to new heights.
If it ain’t broke don’t fix it
Liverpool continue to utilise their funds effectively and rather than spend needlessly have instead secured their most lucrative assets to long-term contracts.
Joe Gomez, Sadio Mane, Jordan Henderson, Alex Oxlade-Chamberlain, Mohamed Salah, Trent Alexander-Arnold, James Milner and Andy Robertson have all signed new deals over the course of the past two seasons.
Continuing to retain and reward an outstanding rearguard is not cheap and vindicates Liverpool’s approach at employing internal value within the club.
There were legitimate calls for Liverpool to bring in left-back cover for the indispensable Robertson and since the club have secured the services of Kostas Tsimikas in a fee that could prove to be small change.
Given Liverpool’s record-breaking squad requires little to no need of major surgery, reports regarding the latest prize money shouldn’t change the reality that a quite summer transfer window will still be expected.
A certainty, for the time being, is that Liverpool are determined to stick to the principles that put them back on their perch and no record amount of prize money is going to change that.
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