Liverpool are in advanced talks with Nike over a new kit deal that will surpass Manchester United’s £750million deal over 10 years, according to ESPN.
The Reds’ kit deal with New Balance will expire at the end of the 2019/20 season.
Although there is a clause in the deal agreed with the Boston-based company that if they match any rival offer they are able to retain the rights to making Liverpool’s kit, it is unlikely they will be able to match what Nike are offering.
ESPN claims that Nike are in advanced talks with the Anfield outfit to become their new kit provider in a deal that will be worth over £750million over a 10 year period.
There is no doubt that the incredible work that Jurgen Klopp has done with Liverpool has put them in the position they are in now in where they can demand to be the most commercially valuable club.
If a £75m/year deal is secured, it will be the most valuable package in England and would be an enormous increase on the £45m/year that New Balance are paying Liverpool currently.
With the Reds at the top of the Premier League and aiming to win the Champions League as well, there is no doubt that they are an enormous club to be partnered with.
Credit also needs to go the way of Liverpool’s owners Fenway Sports Group, who have been criticised hugely by supporters. They have stepped up in a big way over the last 18 months, sanctioning some crucial transfers and helping return the Reds to the pinnacle of the English and European game.
While the New Balance kits have improved hugely in recent years, there is no competition with the quality of the ones that Nike will be able to provide Liverpool with.
The old Adidas kits from the mid-2000s were also very sharp so it’s hugely encouraging that Liverpool are forcing the issue with the biggest brands in world football.