Liverpool CEO discusses potential £75million ahead of summer shake-up

Liverpool CEO discusses potential £75million ahead of summer shake-up

The 2019 summer transfer window could be one of great change for Liverpool as a new kit deal and several new signings could be ushered in seamlessly.

Liverpool’s kit deal with New Balance expires at the end of the season and with bigger and better things on the club’s horizon, a bigger and better kit deal is what is in mind.

Manchester United’s sponsorship deal is worth an enormous £750million over 10 years (£75m/yr) while the deal the Reds signed with New Balance worked out to £45million per year putting them at a distinct disadvantage financially.

Of course, the way Liverpool is run has worked out to far outweigh this financial gap but to further improve and climb the ladder so to speak, a bigger and better kit deal is being pursued.

According to Arabian Business, Liverpool CEO Peter Moore been discussing the club’s plans for sponsorship deals moving forward.

Moore said: “It’s an important part of our overall commercial make-up, not only for the revenue it brings but live-and-die soccer fans [care] about their kit manufacturer and designs as part of how they show themselves as fans.

“We think we are uniquely placed right now to build upon what we already have with New Balance… we think it’s a great opportunity to build on our global distribution.”

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Liverpool’s new kit deal is believed to be worth upwards of £75million, outstripping Manchester United. It’s unknown who the mystery sponsor is but it’s clear that the work Klopp and FSG are doing is being recognised not just for its short term worth but also for its longevity.

An extra £35million+ will certainly aid Liverpool’s plans for transfers in the new few years, with the likes of Timo Werner already being linked summer switches.

All of Daniel Sturridge, Alberto Moreno, Simon Mignolet, Divock Origi, Lazar Markovic are certain to leave come the end of the season.

Meanwhile, Adam Lallana and Joel Matip could also depart over concerns over their ability to remain fit over the course of a 50-game season.

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