In an interview with FC Business magazine, Liverpool CEO Peter Moore discusses what winning the UEFA Champions League would mean for the club.
For the first time in many years, everything at Liverpool Football Club seems to point forward. With a positive manager in Jürgen Klopp, breathtaking football on the pitch, fantastic players at the club and the genuine potential for trophies to be won, there is no denying it is a fantastic time to be a Red.
In just 9 days, Real Madrid will face the plucky Merseysiders in UEFA’s showpiece in Kiev and despite what has happened in past years, there is every chance that Liverpool can go all the way and win it.
And the repercussions of a European Cup win for the club are huge. That’s according to Liverpool CEO Peter Moore, who believes winning the tournament could propel the Reds back to the pinnacle of world football.
In an interview with fcbusiness magazine, Moore said: “The ability for us, as a club, is to start to think we are on the cusp of something special.
“We have a broader, long-term strategy of building a platform for success with a manager who is unparalleled in the world of football, with regards to his leadership, and an exciting squad that plays a unique and exciting brand of football that even neutrals can appreciate.
“It’s all part of a plan that catapults us back into our rightful place among Europe’s elite.”
A sixth European cup win would give Liverpool significant clout in the transfer window when it comes to negotiations and Moore is hopeful it will help usher in a period of prosperity on Merseyside.
“In today’s world of football business, that is an incredibly important part of our long-term strategy, to be successful in Europe, as we have previously been, and ultimately build a robust platform to compete at any level against any club in the world,” the Reds’ CEO added.
“We need our heritage to be matched by our financial robustness and performance on the pitch. That perfect storm is coming together now.
“Reaching the Champions League final in Kiev firmly cements us back where we belong.”